Post by account_disabled on Jan 2, 2024 4:26:56 GMT
Hair Syrup began with UGC content and understands its importance in their marketing strategy. and video based UGC to demonstrate the before and after effects of their products. Earlier this year we were lucky enough to chat to Lucie about Hair Syrups presence on TikTok. Hair Syrup is successful on a number of social media platforms what do you think makes it especially successful on TikTok Lucie When it comes to haircare its become such a trend over these last few years that people are very conscious about things theyre putting on their scalp and in their hair.
I think buying from a small indie business can feel safer and more reliable I think thats contributed to the success. I think timing too I came onto TikTok and blew up at a time when everyone Mobile App Development Service was on the platform and just loving small businesses. We were in the middle of the pandemic people were sitting at home spending all their time on their phones. There was this real small business boom with founders sharing their own experience too. On TikTok weve created a sense of familiarity and closeness with our audience who feel like they know me and have watched the business grow.
I think that the relationship with our audience and authenticity of being a young business owner is important too. Youve had videos go viral on TikTok how do you find this impacts Hair Syrups brand awareness and sales Lucie Massively I mean every single time a video goes viral you know youre going to have an influx of sales. I had a video go viral about one of our products and.
I think buying from a small indie business can feel safer and more reliable I think thats contributed to the success. I think timing too I came onto TikTok and blew up at a time when everyone Mobile App Development Service was on the platform and just loving small businesses. We were in the middle of the pandemic people were sitting at home spending all their time on their phones. There was this real small business boom with founders sharing their own experience too. On TikTok weve created a sense of familiarity and closeness with our audience who feel like they know me and have watched the business grow.
I think that the relationship with our audience and authenticity of being a young business owner is important too. Youve had videos go viral on TikTok how do you find this impacts Hair Syrups brand awareness and sales Lucie Massively I mean every single time a video goes viral you know youre going to have an influx of sales. I had a video go viral about one of our products and.